2020 Foresight: Banking The Mass Affluent
The report provides top-level market analysis, information and insights, including:
- Insights about the mass affluent banking market, its global market size and forecast with regional breakdowns.
- Focus on the mass affluent customer segment, and charting of the spending behavior of the mass affluent with an emphasis on the banking sector.
- Key factors that are driving and generating new opportunities for the mass affluent market.
- Analysis of the marketing, advertising and targeting strategies adopted by banks, supported with examples and case studies.
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The mass affluent population is rapidly growing and accounted for a 7.41% share of the world’s population in 2012. Although it is a relatively small segment in volume terms, it holds around 40% of the total world’s wealth. In volume terms, the US is the leading country with a mass affluent population of 77.77 million. In regional terms, Europe has the largest mass affluent population while the Asia-Pacific is the fastest-growing.
The mass affluent population is an entirely separate group of customers who are demographically and economically different from HNWIs and the mass market. Their lifestyle, spending behavior and attitudes are unlike those of the rest of the population.
The mass affluent category has a different approach to money management, and displays a preference for spending and investments. The mass affluent have different lifestyles and tend to spend more on entertainment, luxury and leisure products and services. Demographically, most of the mass affluent population is reaching retirement age and were victims of the financial crisis of 2008. The category has a tendency to save for retirement, and their children’s education.
- This report provides an extensive analysis on targeting the mass affluent population by banks, financial institutions and wealth management companies.
- It details historical values for the mass affluent population for 2008–2012, along with forecast figures for 2013–2017.
- The report provides a detailed analysis of opportunities and drivers, marketing and targeting strategies, challenges in targeting mass affluent customers.
- The report profiles leading market players stating their marketing, targeting and advertising strategies for mass affluent
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Reasons to buy
- Take strategic business decisions using national historic and forecast market data related to the mass affluent population.
- Understand the growth drivers and restraints for targeting mass affluent customers, along with key market trends and growth opportunities.
- Assess the marketing and targeting strategies adopted by the banks, financial institutions and other wealth management companies for mass affluent customers.
- Assess the competitive dynamics in the banking sector to reach the mass affluent.
- Europe has the largest mass affluent population, while Asia-Pacific's is the fastest-growing.
- In 2012, the US had the largest mass affluent population of 75.34 million. It grew at a review-period compound annual growth rate (CAGR) of 4.78%.
- India and China are the major emerging contributors to Asia-Pacific’s mass affluent population growth.
- Mass affluent customers are raising their contributions to retirement plans.
Table of contents
1.1 What is this report about?
1.2 Mass Affluent – Definition and Scope
2 Global Snapshot
2.2 Market Size and Forecast by Region
2.2.4 Middle East and Africa
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3 The Mass Affluent – Customer Attitude and Behavioral Analysis
3.1 Wealth Management Analysis
3.2 Spending Behavior
3.3 Spending Behavior Towards Banking Products
3.4 Demographic Analysis
3.5 Emerging Trends – Needs and Priorities
4 Mass Affluent – Key Drivers, Restraints and Opportunities
5 Bank’s Strategies to Target Mass Affluent
5.1 The Americas
5.1.1 Marketing and social media strategy
5.1.2 Targeting Strategy
5.1.3 Case Study Bank of America
5.2.1 Marketing and social media strategy
5.2.2 Targeting strategy
5.2.3 Case Study Lloyds Banking Group
5.3.1 Marketing and Social media strategy
5.3.2 Targeting Strategy
5.3.3 Case Study Standard Chartered
5.4 The Middle East and Africa
5.4.1 Marketing and social media strategy
5.4.2 Targeting strategy
5.4.3 Case Study Al Rajhi bank
6 About WealthInsight
Table 1: Mass Affluent Population in the Americas, (Million), 2008–2017
Table 2: Mass Affluent Populations in Europe, (Million), 2008–2017
Table 3: Mass Affluent Population in Asia-Pacific, (Million), 2008–2017
Table 4: Mass Affluent Populations in the Middle East and Africa, (Million), 2008–2017
Figure 1: Mass Affluent Population Shares by Region, (%), 2012
Figure 2: Wealth Distribution by Population Category, 2012 (%)
Figure 3: Mass Affluent Populations in the Americas (Million), 2008–2017
Figure 4: Mass Affluent Populations in Europe (Million), 2008–2017
Figure 5: Mass Affluent Population in Asia-Pacific, (Million), 2008–2017
Figure 6: Mass Affluent Populations in the Middle East and Africa, (Million), 2008–2017
Figure 7: Investable Assets Distribution of the Mass Affluent
Figure 8: Mass Affluent Spending Categories
Figure 9: Mass Affluent Spending Shares
Figure 10: Share of Mass Affluent on Banking Products Spending
Figure 11: Mass Affluent Customers Priority for Financial Products
Figure 12: Banking the Mass Affluent – Drivers and Their Impact
Figure 13: Banking The Mass Affluent – Restraints and their Impact
Figure 14: Banking The Mass Affluent – Opportunities and their Impact
Figure 15: Market Segmentation and Scope of Business
Teleradiology Market (X-ray, Ultrasound, CT, MRI and Nuclear Imaging) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019: http://www.marketresearchreports.biz/analysis-details/teleradiology-technology-market-global-industry-analysis-size-share-growth-trends-and-forecast-2012-2018
Teleradiology refers to the electronic transmission of radiological images from one location to another in a digital format via internet technology. Image transfer is carried out from the primary acquisition site (sender’s end) to a secondary location (receiver’s end) for the purpose of either official diagnosis or consultation. Consistent developments in digital imaging technology coupled with fewer radiologists across the globe favor the growth and acceptance of teleradiology technologies and services. Also, in addition, increasing acceptance of internet technology and social media platforms will further augment the diffusion of teleradiology practices worldwide. Continuous upgradation of Picture Archiving and Communication Systems (PACS) and Radiology Information Systems (RIS), has enhanced the overall teleradiology process (right from image capture, storage, processing and reporting).
This report encompasses a detailed study of various imaging modalities such as X-ray, ultrasound, Computed Tomography (CT), Magnetic Resonance Imaging (MRI) and nuclear imaging. X-ray teleradiology promises lucrative business opportunities owing to its increased awareness, increasing digitalization that aids in enhancing the teleradiology process and low costs as compared to other modalities. Ultrasound is one of the typical imaging technologies, most popular in diagnosing women’s ailments and is employed majorly to visualize and track development stages of the fetus during pregnancy. Ultrasound imaging technology is more advantageous than x-rays and MRI due to its minimal invasive nature coupled with lower exposure to radiation. Diffusion of CT scan imaging technology is increasing as it enables detailed visualization and diagnosis of abnormalities of the chest, abdomen, liver, pancreas and others. With the increasing number of healthcare institutions equipped with CT scanners, the feasibility and accessibility to radiologic interpretation is also increasing. MRI imaging technology involves high costs of equipment, and small to medium healthcare institutions cannot afford the installation and maintenance of MRI equipments. Owing to these factors, MRI teleradiology is still in its infancy stages. Similarly, the acceptance of nuclear imaging technology is still at a nascent stage due to high costs and lack of technical expertise. However, with the increasing government funding towards development of nuclear imaging technologies, there is a scope for increased acceptance of nuclear imaging teleradiology.
China SCR Denitration Catalyst Industry Report, 2013 – 2016: http://www.marketresearchreports.biz/analysis-details/china-scr-denitration-catalyst-industry-report-2013-2016
With the rapid development of China's economy and the escalation of industrialization level, the air pollution is getting worse. Nitrogen oxide emissions in China grew to 23.378 million tons in 2012, surpassing the United States to be the world's largest emitter of nitrogen oxide. Following desulfurization, flue gas denitration has become another priority for China.
Flue gas denitration policies are oriented for coal-fired power plants. By the end of 2012, China's power installed capacity had hit 1.14 billion kilowatts, 820 million kilowatts or 72% of which belonged to thermal power installed capacity. Thermal power generation consumes 1.6 billion tons of coal annually, which creates 9.95 million tons of nitrogen oxide, accounting for 43% of the total emissions of nitrogen oxide. In view of this, the government has forced the existing thermal power plants and the ones under construction to install denitration facilities.
In the mainstream denitration technology -- SCR Denitration, the crucial catalyst costs 40% of the entire cost of denitration renovation. By the end of 2012, the cumulative installed denitration capacity had reached 230 million kilowatts, only equivalent to 28% of the thermal power installed capacity. The denitration device gap amounts to 590 million kilowatts. In the next 2-3 years, the peak of denitration engineering construction will emerge, and the demand for SCR denitration catalyst will exceed the supply.
At the end of 2012, China’s SCR denitration catalyst capacity totaled 150,000 m3, whilst the domestic demand was only 97,000 m3. In 2013, the actual capacity of SCR denitration catalyst expanded to 200,000 m3, but the actual demand reached 251,000 m3 thanks to the denitration construction peak.
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