During the past years, the cruise market represented an important sector in the overall travel industry, mainly due to the fact that the cruise voyages are known to deliver unparalleled customer satisfaction. It has been found that in most cases, the cruise experience consistently exceeds expectations of both the first time and frequent cruisers. The increasing affordability of the cruise voyages is also one of the major factors driving the growth of cruise industry worldwide. During the last decade, the cruise industry has almost doubled in terms of the number of passengers carried worldwide.
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Geographically, cruising is considered a well established vacation sector in the North American market, a growing sector in the European market and a developing but promising sector in several other emerging markets. Historically, a significant share of the global cruise industry’s growth originated from the North American market. However, in the past few years, the cruise market is developing in Europe and therefore, the cruise companies have started investing heavily in the European market. Additionally, with rise in the income levels and the overall population size, emerging markets like Asia have also gained importance.
In order to convert the cruise prospect into new cruisers, the cruise industry is consistently increasing the onboard services. The cruise companies are trying to re-design their ships to enable disabled people enjoy the cruise voyages. The cruise industry is also focusing on family cruises, by providing services to suit all the members of the family ranging from toddlers to adults.
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