Thursday, 11 July 2013

Popular Market Report: Food Packaging Market Trends In US - July 2013

Consumers are looking to get more and more out of their food packaging. Food companies will need to find innovative ways to cater to demand for convenient, transparent and environmentally responsible packaging while providing consumers with the utmost value.


Scope and Themes
What you need to know
Data sources
Consumer survey data
Advertising creative
Abbreviations and terms

Executive Summary
The market
Food product launches down but new packaging holding strong
Figure 1: New food product and new packaging introductions, 2007-12
Market factors
Recession and slow recovery drive more consumers to demand value
Increasing mobile technology requires brands to engage consumers differently
Aging population may require changing packaging design to be easier to use
The consumer
Most consumers want packaging to retain freshness, many want it resealable
Figure 2: Important food packaging attributes, by gender, April 2013
Glass, flexible, resealable packaging associated with attributes consumers favor
Consumers expect health information but confused, untrusting
Figure 3: Agreement with attitudes toward food packaging, by age, April 2013
Reusable, versatile packaging most likely to be chosen over other packaging
Figure 4: Preferences in packaging attributes for purchasing decision, April 2013
Green packaging most important among high-income consumers
Figure 5: Preferences in packaging attributes for purchasing decision, by household income, April 2013

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