Tuesday, 25 June 2013

New Research Report On Childrens Lifestyles - UK - June 2013

Parents leading by example would be more effective than disciplining at instilling healthy habits in children and cementing parents’ status as role figures.

Table of Content


Executive Summary
Nearly seven in ten children view their parents as role models
Figure 1: Attitudes towards relationship with parents, March 2013
Discounts and special offers appeal to teenage girls
Figure 2: What children do if they see a product they like, March 2013
Over half of children listen to advice from friends when buying products
Figure 3: Who influences children, March 2013
Over nine in ten children have some input into how they spend free time
Figure 4: Frequency of things that children decide on their own, March 2013
What we think

Issues in the Market
Can today’s children do what they want without parents’ involvement?
What do children’s spending habits mean for tomorrow’s shoppers?
How is technology changing family interactions?
What is the role of social networks in the future of brand engagement?

Trend Application
Trend: Click and Connect
Trend: Extend My Brand
Futures Trend: Generation Next

Demographic Overview
Key points
Trends in age structure and growth projections of UK’s 7-15-year-olds
Figure 5: Trends in the age structure of the UK population, by gender, 2008-18
Marital status of parents
Figure 6: Marital status of parents, March 2013
The support network
Figure 7: Support network, March 2013
Presence of siblings
Figure 8: Presence of siblings, March 2013
Current financial situation
Figure 9: Current financial situation, March 2013

Family Habits
Key points
Healthy lifestyle – a priority
Figure 10: Family habits, March 2013
7-9-year-olds crave more family time
Figure 11: Selected family habits, by children’s age, March 2013
Teen girls more likely than teen boys to help out with housework
Figure 12: Agreement with the statement ‘I regularly help out with household chores’, by children’s gender and age, March 2013
Mums set the tone for family routines
Figure 13: Screenshot of ‘Save the Mom’ interface, May 2013
Children looked after by a childminder spend more time watching TV
Figure 14: Selected family habits, by people who help take care of children, March 2013

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