Parents leading by example would be more effective than disciplining at
instilling healthy habits in children and cementing parents’ status as role
figures.
To
Read The Complete Report with TOC : http://www.marketresearchreports.biz/analysis-details/childrens-lifestyles-uk-june-2013
Table of Content
Introduction
Definitions
Methodology
Abbreviations
Executive Summary
Nearly seven in ten children view
their parents as role models
Figure 1: Attitudes towards
relationship with parents, March 2013
Discounts and special offers appeal
to teenage girls
Figure 2: What children do if they
see a product they like, March 2013
Over half of children listen to
advice from friends when buying products
Figure 3: Who influences children,
March 2013
Over nine in ten children have some
input into how they spend free time
Figure 4: Frequency of things that
children decide on their own, March 2013
What we think
Issues in the Market
Can today’s children do what they
want without parents’ involvement?
What do children’s spending habits
mean for tomorrow’s shoppers?
How is technology changing family
interactions?
What is the role of social networks
in the future of brand engagement?
Trend Application
Trend: Click and Connect
Trend: Extend My Brand
Futures Trend: Generation Next
Demographic Overview
Key points
Trends in age structure and growth
projections of UK’s 7-15-year-olds
Figure 5: Trends in the age
structure of the UK population, by gender, 2008-18
Marital status of parents
Figure 6: Marital status of parents,
March 2013
The support network
Figure 7: Support network, March
2013
Presence of siblings
Figure 8: Presence of siblings,
March 2013
Current financial situation
Figure 9: Current financial
situation, March 2013
Family Habits
Key points
Healthy lifestyle – a priority
Figure 10: Family habits, March 2013
7-9-year-olds crave more family time
Figure 11: Selected family habits, by children’s age, March 2013
Teen girls more likely than teen boys to help out with housework
Figure 12: Agreement with the statement ‘I regularly help out with household chores’, by children’s gender and age, March 2013
Mums set the tone for family routines
Figure 13: Screenshot of ‘Save the Mom’ interface, May 2013
Children looked after by a childminder spend more time watching TV
Figure 14: Selected family habits, by people who help take care of children, March 2013
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