Tuesday, 25 June 2013

Top Research Report On Hispanics Attitudes Toward Buying a Car - US - June 2013

Hispanic car buyers are less likely than non-Hispanics to purchase cars through traditional retail channels, and are more inclined to purchase Japanese vehicles over domestic. Automakers and car dealers that want to pick up more sales from this burgeoning car buying class will want to focus on Hispanic youth who are more inclined to purchase new and will likely earn more, over time.

Table of Content

Scope and Themes
What you need to know
Data sources
Consumer survey data
Abbreviations and Terms

Executive Summary
Profile and demographics
Hispanics: among the fastest-growing population segments in the U.S.
Figure 1: Population, by race/Hispanic origin, 2008-18
Hispanics mostly reside in parts of the U.S. where domestic automakers are less competitive
Figure 2: Auto brand purchase behavior, by brand ever owned, April 2013
Car ownership and buying
More Hispanics own subcompact or compact cars compared with any other vehicle segment
Figure 3: Vehicle ownership (any owned/financed/leased), by vehicle class, April 2013
Hispanic less likely to purchase vehicles through regular sales channels
Figure 4: Hispanic vehicle ownership, by purchased new, used, CPO or private, by age, April 2013
Hispanics spend approximately $17,400 on last car purchase
Figure 5: Amount spent on vehicle purchase, most recently acquired (by new, used, or leased) vehicle, October 2011-November 2012
One quarter of Hispanic households expect to buy a car within the next year
Figure 6: Expectation of when next vehicle will be purchased, by Hispanic origin, October 2011-November 2012
42% of Hispanics plan on purchasing a new car next time they buy
Figure 7: Future vehicle purchase: expectation of next car bought new vs. used, by Hispanic origin, October 2011-November 2012
One third of Hispanics expect to purchase same automotive brand as before
Figure 8: Attitudes toward automotive dealerships, April 2013
Attitudes to car buying and the purchase process
Hispanic men more concerned than women about Spanish-language promotions at car dealerships and on automotive websites
Figure 9: Attitudes toward automotive dealerships, by gender, April 2013
Three fourths of Hispanic households go to friends and family for advice
Figure 10: Information sources likely used when car shopping, April 2013
Hispanics harbor poor perceptions of American car manufacturers
Figure 11: Attitudes/opinions about automobiles, Hispanic vs. non-Hispanic, October 2011-November 2012
What we think

Issues and Insights
Hispanic car buyers are staying out of the mainstream market by going private
The issues
The implications
Hispanic consumers shy away from domestic auto brands
The issues
The implications

About Us

MarketResearchReports.Biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are especially designed to save time and money of our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.

M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948

No comments:

Post a Comment