Wednesday, 10 July 2013

Market Overview: Soap, Bath and Shower Products Market Growth China - June 2013

China’s soap, bath and shower (SBS) product market grew at a compound annual growth rate (CAGR) of 11.6% from 2007-12. The market growth is driven by the shower and liquid/gel soap categories as consumers increasingly shift from the basic soap bar to the more convenient format of liquid soap/shower gel. The growing sophistication in consumer usage regimes including applying products that complement each other and using products with different fragrances for different times of the day opens new opportunities for brands to meet the demand of increasingly sophisticated users.


Report structure
Consumer research

Executive Summary
The market
Figure 1: Soap, bath and shower sales, by value, 2007-12
Figure 2: The market for cosmetics and toiletries in China, by value growth and share, 2007-12
The forecast
Figure 3: China soap, bath and shower sales, by value, 2007-17
Figure 4: Company market share of soap, bath and shower products, by value, 2009-12
Market segmentation
Figure 5: Value sales of soap, bath and shower, by category, 2007-12
Different usages and preferences offer growth potential
Figure 6: Properties looked for when buying shower/bath products and liquid/bar soap and hand gel products, April 2013
Consumer engagement helps drive sales
Figure 7: Opinion on soap, bath and shower products, by gender, April 2013
Sales channel increasingly shifting online
Figure 8: Channel of purchase of soap, bath and shower products in the last 12 months, April 2013
Growing segmentation of market by age and gender
Figure 9: Agreement with the opinion “I buy different soap, bath and shower products for different family members according to their needs (eg kids, female and male)”, by gender and age, April 2013

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