Wednesday, 10 July 2013

Market Report: Nappies and Baby Wipes Market Analysis China - June 2013

The nappies and baby wipes market in China continues to grow strongly and holds great future potential, but realising that potential will mean facing the challenge of improving product quality and benefits, communication with consumers, and utilizing the increasingly complex range of retail channels to connect with consumers.



Executive Summary
The market
Figure 1: China - Total market value for nappies/diapers and baby wipes, 2008-18
Companies and brands
Figure 2: China – Leading nappy manufacturer market shares, by value, 2012
Figure 3: China – Leading baby wipe manufacturer market shares, by value, 2012
The consumer
Figure 4: Types of baby nappies and wipes used, May 2013
Key trends
Consumers use a wide range of products
Figure 5: Reasons for not using baby nappies and wipes products, May 2013
Occasion of use influences choice of product
Figure 6: Occasions when baby nappies and wipes products are used, May 2013
Product materials and effectiveness are key purchasing criteria
Figure 7: Most important factors considered when buying disposable baby nappies, May 2013
Consumers demanding more choice from retailers
Figure 8: Stores that consumers bought baby nappies/baby wipes from in last 12 months, May 2013

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