Generally, O2O is known as the acronym for online-to-offline and recently drawing attention from many people. However, there is an argument over the specific meaning of O2O because the convergence between online and offline began years ago with the launch of the internet.
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This report defines O2O as the business attracting users of mobile and online network into the offline stores based on common platforms whose effects on customer attraction can be evaluated reasonably. There are a variety of O2O platforms in terms of distribution contents, channels and customer attraction evaluation methods, which are in the process of being developed.
The objective of the report is to make business suggestions by analyzing Korea’s O2O market for those who are preparing O2O-related services based on smartphone which include mobile carriers, application service providers, membership point service providers and local commercial companies. For that purpose, the report will be focused on identifying O2O business models in Korea and analyzing their characteristics and potential.
Executive Summary
1 Definition of O2O
1.1 Meaning
1.2 O2O Biz Platform
2 Korea’s O2O Market
3 Analysis on Business and Service
3.1 Gift Card and Discount Coupon Commerce
3.1.1 Mobile Barcode Digital Gift: Gifticon, Giftshow and Gifti U
3.1.2 Strategy of Large Online Market: CJ OShopping
3.1.3 Large Social Commerce: Cupang and Ticketmonster
3.1.4 Accomodation, Dating, Travel Portal & Discount Card: Yanolja.com
3.1.5 Dedicated to Gift Cards: Ticketnara
3.2 Membership Point
3.2.1 From Membership Point Service to Discount Mall: OK Cashbag
3.2.2 From Point Swapping to Shared Point Service Platform: Thiat
3.3 Local Marketing Platform
3.3.1 Large Portals Starting Coupon Busness: Naver Coupon and Daum Dangol
3.3.2 SNS Starting Coupon Business: SeeOn
3.3.3 Coupon Issuance Solution Added to the Open Advertisement Platform: SK Planet
3.3.4 Coupon Platform with Location-based Game Application and AR (augmented reality): olleh Catch Catch
3.3.5 All-in-One Strategy of OK Myshop, the sister brand of Ok Cashbag : OK Myshop,
Dangol King, Shoptalk, OK Map, and PinkyFinger
3.3.6 Open Marketing Information Map (compared with other companies): OK Map
3.3.7 Local Marketing Platform to be Differentiated with Location Application and
Communication Service Rate Bundling: Dingdong
3.3.8 QRCode, NFC.based mobile Stamp: KT Mobile Stamp
3.3.9 Local Marketing Utilizing WiFi Area: Naver and LG U+
3.3.10 AR Outdoor Marketing Platform
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