Google’s core business has been to provide a platform for users to search and access information on the Internet. Against the backdrop of vibrant developments in technology, Google has set the pace in many areas by expanding its business influence and creating new revenue generation options. Google has strengthened presence across the technology value chain by developing capacity to set-up fiber-optic communications networks, web-based applications for consumers and enterprises, and android-based mobile applications.
The first two capabilities strengthen Google’s main revenue generation activity – online advertising. And two of the three have created new revenue streams. Through Google Fiber, Google’s fiber-optic communications network, the company offers high speed internet and IP-based television services. Google has also carved a share in the mobile applications market, estimated to reach US$63.5 billion by 2017. Google’s presence in mobile applications is powered by the Android operating system and showcased in Nexus smartphones and tablets.
Mind Commerce examines Google’s presence in the broadband and applications markets in this report, substantiates the findings with in-depth research, qualitative findings and quantitative data.
Target Audience:
• Investment Firms
• Application Developers
• Mobile Device Vendors
• Mobile Network Carriers
• Service Bureau Companies
• WiFi Infrastructure Vendors
• Google and their competitors
• Wireless Infrastructure Vendors
• Small Cell Infrastructure Vendors
• Telecom Managed Service Providers
Table of Content
1.0 INTRODUCTION 5
2.0 MARKET OVERVIEW 6
2.1 APPLICATIONS 6
2.1.1 GLOBAL MOBILE APPLICATION MARKET 6
2.1.2 GOOGLE COMPETITORS IN MOBILE APPS 7
2.1.3 WORLDWIDE MOBILE APP USERS 8
2.1.4 GOOGLE COMPETITORS IN WEB-BASED APPS 9
2.2 BROADBAND UNITED STATES 9
2.2.1 UNITED STATES CONSUMER FIXED BROADBAND SERVICES MARKET 9
2.2.2 CABLE, DSL AND FTTH ACCESS TECHNOLOGIES 10
2.2.3 HIGH SPEED INTERNET IS MOSTLY BUSINESSES ORIENTED 11
2.2.4 GOOGLE FIBER COMPETITORS 12
3.0 GOOGLE OVERVIEW 13
3.1 COMPANY OVERVIEW 13
3.2 THE GOOGLE BRAND 14
3.3 GOOGLE PRODUCTS 14
3.3.1 GOOGLE SEARCH 15
3.3.2 GOOGLE APPS 15
3.3.3 NEXUS 5 SMARTPHONE 16
3.3.4 NEXUS 7 AND 10 TABLETS 16
3.3.5 GOOGLE CHROMEBOOK AND CHROMEBOX FOR EDUCATION 17
3.3.6 GOOGLE BROADBAND 18
3.3.7 GOOGLE CHROMECAST 18
3.4 GOOGLE’S REVENUE GENERATING MODEL 18
4.0 GOOGLE IN APPLICATIONS 20
4.1 GOOGLE WEB-BASED APPS 20
4.1.1 INTRODUCTION 20
4.1.2 GOOGLE APPS ACCOUNT VS. GOOGLE ACCOUNT 20
4.1.3 GOOGLE APPS FOR BUSINESS 21
4.1.4 UNIQUE FEATURES OF GOOGLE APPS 22
4.1.5 GOOGLE APPS FOR EDUCATION 30
4.1.6 GOOGLE APPS FOR GOVERNMENT 32
4.2 GOOGLE APPS FOR MOBILE DEVICES 33
4.2.1 GOOGLE’S ANDROID OPERATING SYSTEM 33
4.2.2 EVOLUTION 34
4.2.3 FUNCTIONALITIES SUPPORTED BY GOOGLE MOBILE DEVICES 34
4.2.4 GOOGLE NOW 35
4.2.5 RUN A WEB SERVER 36
4.2.6 GOOGLE PLAY 37
4.3 WHAT IS NEXT FROM GOOGLE? 37
4.3.1 WEARABLE WIRELESS AND AUGMENTED REALITY: GOOGLE GLASS 37
4.3.2 GOOGLE’S SELF-DRIVING VEHICLES 38
4.3.3 GOOGLE I/O CONFERENCE 2013 39
5.0 GOOGLE IN BROADBAND 42
5.1 GOOGLE’S APPROACH TO BROADBAND 42
5.2 GOOGLE FIBER 42
5.3 GOOGLE FIBER PACKAGED SERVICES 43
5.4 GOOGLE FIBER IN KANSAS CITY 44
5.5 GOOGLE FIBER IN PROVO, UTAH 44
5.6 IMPACT OF GOOGLE FIBER 44
5.6.1 SPEED AS A DIFFERENTIATOR 44
5.6.2 BROADBAND COMPETITORS FORCED TO IMPROVE SERVICES 45
5.6.3 GOOGLE FIBER IS FOR RESIDENTIAL CUSTOMERS 45
5.6.4 TAKING HIGH SPEED INTERNET TO NEW MARKETS 45
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Table 1: Google Competitors in Web-based Apps 9
Table 2: Google Revenue Generating Model 19
Table 3: Google Fiber Packaged Services 43
Figure 1: Worldwide App Downloads 6
Figure 2: Top 15 Smartphone Browsing Properties Unite States 7
Figure 3: Top 15 Smartphone Apps United States 8
Figure 4: US Fixed Broadband Deployment 9
Figure 5: Fixed Broadband Penetration United States 10
Figure 6: Gigabit Internet Hubs in United States 11
Figure 7: Gigabit Collaboration Among Universities 12
Figure 8: Google Inc. Snapshot 13
Figure 9: Google’s Registered Trademark 14
Figure 10: Google Products 15
Figure 11: Google Apps for Organizations 20
Figure 12: Google Apps - Two Different Google Accounts 21
Figure 13: Google Apps - Two Paid Options 21
Figure 14: Google Apps - Personalized Start Page 22
Figure 15: Google Apps for Communication and Planning 23
Figure 16: Google Apps for Storing Information and Creating Documents 24
Figure 17: Google Apps for Creating Websites 25
Figure 18: Google Apps for Information Governance 25
Figure 19: Google Ads 26
Figure 20: Google Local 26
Figure 21: Google Analytics 27
Figure 22: Google Apps for Education 30
Figure 23: Google Apps for Government 33
Figure 24: Google’s Expanding Influence on Mobile Devices 34
Figure 25: Google Functions Available on Mobile Devices 35
Figure 26: Google Now 35
Figure 27: Run a Web Server 36
Figure 28: Google Play 37
Figure 29: Distribution of Google Fiber 42
Latest Report:
Traditionally, bodybuilders and athletes were the traditional consumers of sports nutrition products. However, the scenario has changed as these products have gained interest from recreational and lifestyle users. Health concern is the most important driver of the industry. As the consumer is developing a healthy lifestyle including consumption of healthy food and beverages, the growing interest in sports nutritional drinks have shifted the industry focus to the new user group.
The developed nations, such as US and European countries have been the dominant market shareholders. However, as the consumer in developing nations is utilizing their disposable income on health, these economies are expected to pose a serious challenge to the supremacy of developed economies. Organizing of high profile sports events in these countries is further expected to escalate the demand of sports nutritional products in these markets.
Some of the major companies operating in the market are Maxinutrition, Glanbia, Universal Nutrition and PepsiCo.
This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include
• North America
• Asia Pacific
• Europe
• Rest of the World
This report provides comprehensive analysis of
• Market growth drivers
• Factors limiting market growth
• Current market trends
• Market structure
• Market projections for upcoming years
This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.
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