During the past years, the cruise
market represented an important sector in the overall travel industry, mainly
due to the fact that the cruise voyages are known to deliver unparalleled
customer satisfaction. It has been found that in most cases, the cruise
experience consistently exceeds expectations of both the first time and
frequent cruisers. The increasing affordability of the cruise voyages is also
one of the major factors driving the growth of cruise industry worldwide.
During the last decade, the cruise industry has almost doubled in terms of the
number of passengers carried worldwide.
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Geographically, cruising is
considered a well established vacation sector in the North American market, a
growing sector in the European market and a developing but promising sector in
several other emerging markets. Historically, a significant share of the global
cruise industry’s growth originated from the North American market. However, in
the past few years, the cruise market is developing in Europe and therefore,
the cruise companies have started investing heavily in the European market.
Additionally, with rise in the income levels and the overall population size,
emerging markets like Asia have also gained importance.
In order to convert the cruise
prospect into new cruisers, the cruise industry is consistently increasing the
onboard services. The cruise companies are trying to re-design their ships to
enable disabled people enjoy the cruise voyages. The cruise industry is also
focusing on family cruises, by providing services to suit all the members of
the family ranging from toddlers to adults.
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