In 2012, the global luxury market
valued EUR212 billion, representing a year-on-year increase of 10%. Chinese
consumers became the world's largest consumer group of luxury goods and they
spent RMB306 billion in the world, most of which was done in Hong Kong, Macao
and other countries / regions, while only 39.28% in Mainland China. In 2012, as
China's economic growth slowed down as well as the government cut expenses on
dining, cars, wine and other aspects, the Chinese mainland luxury consumption
cooled down substantially, and the growth rate of the total consumption of
luxury goods dropped from 30% in 2011 to 7.2% in 2012. However, Chinese luxury consumers have
changed their attitude from showing off to enjoying and rational consumption
with more mature consumption concept, so Chinese luxury market will still
witness steady growth in the future.
To
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Table of Content
1 Overview of Luxury Apparel
Industry
1.1 Definition
1.2 Features
1.2.1 Luxury Goods
1.2.2 Luxury Apparel
1.3 Development in China
2 Chinese Luxury Market
2.1 Overview
2.2 Market Size
2.3 Tax Policy
2.4 Overseas Consumption
2.5 Layout of Luxury Brands in China
2.6 Development Trend
2.6.1 Conclusion
2.6.2 Prediction
3 Geographical Analysis of Chinese
Luxury Market
3.1 Overview
3.2 Beijing
3.2.1 Main Shopping Centers
3.2.2 Development Potentials
3.3 Shanghai
3.3.1 Main Shopping Centers
3.3.2 Development Potentials
3.4 Chongqing
3.4.1 Main Shopping Centers
3.4.2 Development Stages
3.4.3 Development Potentials
3.5 Duty-free Shops in Hainan
To
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4 Chinese Luxury Consumers
4.1 Features
4.2 Types
4.3 Purchase Potentials
4.4 Purchase Preference
5 Chinese Luxury Online Shopping
5.1 Overview
5.2 Luxury Online Shopping Features
of Chinese Netizens
5.3 Pattern of Online Traders
5.3.1 Overview
5.3.2 ShangPin.com
5.3.3 Glamour-sales
5.3.4 xiu.com
5.3.5 5lux.com
5.3.6 Summary
5.3.7 Trends of Online Traders
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